24/25th of january, during Paris haute couture week, Paris’s historic Palais D'iéna housed Prada’s “24h museum”. The historic space that transformed to a “nonexistent” museum, a baroque festival for 24 hours launched on the eve of 24th with a private party.
The pop-up museum supported by Prada, designed by Francesco Vezzoli with AMO (Dutch architect Rem Koolhaas’s creative thinking studio) was an haute couture experience that merged gallery space, discotheque, art, fashion and icons/celebs.
AMO’s spatial interventions that included a grand staircase, giant columns and a caged hall with pink neon tubes were pieces of this contemporary collage that fused various exhibition spaces and various times.
Artworks by Vezzoli were the artist’s interpretations of classical sculptures making reference to contemporary divas. Colorless bodies of 18th century sculptures complimented with faces of ‘Elizabeth Taylor’s were designed to illuminate elucidating the eternal power of feminity. As Vezzoli refers to them, his 13 “disco sculptures” were placed on white marble plinths in the steel caged hall.
According to Vezzoli, 24h museum was a parody of a baroque feast, and the special artworks will remain as ruins of a lost moment. The meaning of museum as a space that preserves art in relation to specific time period has been questioned with this unique museum project. Ephemerality, the power of the moment has been strongly emphasized with Prada’s transient museum that stayed open only for one day.
Images via 24hoursmuseum.com
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